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Arena Racing Company Loyalty With National Annual Members Benefits and Complimentary Racing

Thu, Apr 18, 2013

As the largest racecourse operator in the UK, hosting nearly 40% of the fixture list, keen racegoers and loyal supporters of ARC racecourses will never be far away from an opportunity to go racing for free with a new offer created exclusively for Annual Members.

Arena Racing Company (ARC) have developed an Annual Members benefits package rivalled by none other in the industry. All annual members of an ARC racecourse will now get complimentary entry to any other ARC racecourse fixture. The scheme will allow those that already hold Annual Membership to their local racecourse to travel the length and breadth of the country and always have a free entrance to a racemeeting at their finger tips. As a Group, ARC racecourses hold many feature days and high profile fixtures including the Betfred Midlands Grand and the Coral Welsh National so the offer represents fantastic value to see some quality racing.

With a Home and Away concept in operation, the 'home' racecourse is the one that the Annual member has paid to join, within a set radius of their home address, and the 'Away' racecourse is any other in the group that they are visiting.

When at their 'Home' racecourse members will get access to the full members' facilities, and when 'Away' they will get admission to all enclosures. Additional offers & discounts will be given across all the racecourses and 4 complimentary admission tickets, valid at any racecourse for members to take guests racing.

Melissa Armstrong, Director of Marketing for ARC said, "This new initiative will reward the loyalty of our members and give them an opportunity to try out some of the other racecourses in the group for free. With such a great spread of locations across the country we hope our members will enjoy visiting additional courses. We plan for the scheme to expand in 2014 and we will be working on an exclusive online membership area with access to additional offers and members events"

This new membership package is offered in partnership with William Hill and media partner At The Races.

Jennie Prest, Sponsorship Manager for William Hill said "The innovative new ARC Annual Membership scheme is rewriting the traditional membership package and our partnership allows us to communicate in a new way with racing fans across the country. The concept that annual members are as at home on any ARC course as they are on their usual course fits well with our Home of Betting brand and we look forward to working with ARC throughout the year on plenty of exciting offers and events for their members."

James Singer, Marketing Director for At The Races said "At The Races aims to add value to the racing fan's experience, through our own media channels and wherever they come into contact with the sport. So we are delighted to support this excellent initiative from ARC."

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Stuart Dorn