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'Young Hooves' club brings more families to Brighton Racecourse

Wed, Jun 19, 2013

A new kids' club has been launched at Brighton Racecourse, attracting more family visitors to the track and the wider Sussex area.

The Young Hooves club is free to join and is designed to make family days out at Brighton Racecourse, and at all 14 of Arena Racing Group's (ARC's) other UK courses, even more fun for under-18s, who already get free entry. While adults get to enjoy thrilling racing, with annual highlights at Brighton including Ladies Day on the 8th August, Scouting for Girls closing our Festival on 9th August and the Rockinghorse Superhero Family Fun Day on 1st September, now children have a reason to ask for a day at the races too.

Stuart Dorn, General Manager, says: "Children love days out at Brighton - it's fresh air, space to run around, the thrill of seeing horses run and lots of facilities for picnics, eating and drinking. Our previous family events have proven parents and kids love to visit our racecourses for a special day out - more than 50,000 visitors attend family-friendly fun days across ARC's courses each year - and we think the new Young Hooves club makes us even more exciting and better value for money."

In terms of value, Young Hooves is free to join and includes a welcome goody bag with binoculars, a certificate and membership badge, as well as quizzes and sheets about horses. With adult entry into family-friendly events at Brighton starting from just £10 in advance, a family with two adults pays from just £20 for a full day of racing, entertainment, activities and a chance to meet the horses, with parking also free.

Youngsters who join Young Hooves will get newsletters and birthday treats and when they attend family fun days, entertainments such as face-painting, inflatables, circus workshops and visits from TV characters ensure they're entertained for hours. On the Young Hooves website, children are also able to upload their photography to an online gallery and download puzzles and games.

To join, children can visit www.younghooves.co.uk and fill in their details online, or visit Brighton Racecourse and join at a race meeting.

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Stuart Dorn