Brighton Racecourse > General Info > Better Bet
The corporate partner scheme has been introduced to give local companies the chance to associate themselves with Brighton Racecourse whilst enjoying exclusive benefits tailored to their company needs. It combines race sponsorship, on-course advertising, corporate hospitality, meeting rooms, membership badges, marketing opportunities and free tickets for staff.
Stefan Hull, Commercial Manager, said: “Better Bet is an up and coming betting company with a difference – they have a simple mission - to make every aspect of the customer experience a better one - we are delighted to work with them towards what looks to be a fantastic year for the racecourse not only in our association but also with the successes of this rapidly expanding company.’
Better opened their first shop in May 2006 in Kings Cross and we now have 30 shops across London and the South-East and we are on schedule to have 50 shops open by the end of 2008. Our Brighton shop opened in June 2007 and we have been forging strong links with the community since, including our partnership with the racecourse.
Our partnership with Brighton Racecourse is an ideal match for Better allowing us to forge a deeper relationship with the community in the prestigious surroundings of the racecourse itself. We look forward to treating our punters to an unforgettable day out.
As we expand our shop estate into the south coast area Brighton Racecourse fits perfectly with our ambition and brand.
Richard Thorp – Head of Retail Marketing
